We've run campaigns in a variety of different niches including men's accessories, custom apparel, outdoor gear, cosmetics, and novelty gifts.
The winning Facebook strategy for physical products, lead generation, and information products are mostly the same with some minor changes in ad formats and campaign structure.
The basis for success still depends on targeting the right audiences, nailing our message to audience match, and having strong followup via retargeting and email. Below is a snapshot of one of some of the campaigns we've run.
Results (11 Day Period):
Multiple 5-6 figure campaigns
Managed up to ~$60K/mo in spend
$120,500 sales in a single month
Facebook campaign strategy
Facebook campaign setup
Optimization & Scaling
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